According to Deloitte Digital, 61% of shoppers say they would rather shop with an augmented reality (AR) catalog than with a catalog without it, while 55% feel that AR makes shopping more "exciting" - and you are no doubt a sign that consumers are more. Make a purchase.
On the other hand, recording AR and 3D product modeling is quite slow. As found in the SearchNode 2021 e-commerce trends report, almost 52% of online retailers do not plan to implement AR-based catalogs, and only 7% do.
Are you surprised Probably not. Almost everyone wants to be able to work with their pictures before they buy. At the same time, slow-moving companies do not want to eliminate outdated technologies, cost fears and 3D problems.
However, thanks to cheap 3D model manufacturers, we can now give them control.
Commercial modeling tools such as Maya, Autodesk 3DS, Houdini and Lightwave 3D are becoming more advanced. And there are even free tools like Blender, Daz Studio and SketchUp that can be used to achieve professional results.
The tools are already here and ready to use, but here's the big question: How can you make the 3D jump? If you want to explore the potential of 3D eCommerce, you need to choose whether to opt for 3D modeling or scanning. In this blog, we will consider both techniques and also discuss different types of scanning. But for starters, here's a quick breakdown of the options available.
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